As designers, glasses wearers, and vision geeks, we got fed up with overpriced frames and confusing options—so we built the experience we always wanted. Smart online tools, free premium lenses with every pair, and pricing that’s always upfront.
We think the price of glasses should reflect the glasses—not the logo on the temple. That’s why our eyewear starts at $79 with prescription lenses included for free.
Try two pairs at home with your prescription before you commit, use Virtual Try-On to see how you look in any frame, and let our fit tools take the mystery out of finding the right size. Free returns and a 60-Day Delight Guarantee mean the only risk is looking too good.
Every pair is made from scratch—lenses cut, assembled, and triple-checked in our own Utah lab. We verify your prescription, test the fit, and make sure everything is exactly right before it ever reaches your door.
We come from good stock. We're part of the same brand that's spent the last 30 years helping over 30 million people with their vision care—same obsession for great customer service, same allergy to overcharging.
Our free premium lenses are 20% thinner, 30% lighter, and come 100% free on every pair of eyeglasses you order.
Take two whole months to decide—and return or exchange any pair for free.
We reimburse up to $25 if your frames need fine-tuning at an optical shop.